Blog
Our blog provides tips, insights, and advice on brand strategy
and design to help you stand out and attract your ideal clients.
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Brand Essence, Brand Position, Research, Brand StrategyHow to Find Your Ideal Customer For Your Fashion Brand?
Read MoreLearn how to find your ideal customer for your fashion brand. Identify their needs, challenges, and aspirations to connect authentically and grow confidently.
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Visual Branding, Brand Strategy, Brand IdentityIs Your Fashion Brand in Need of a Rebrand?
Read MoreRevamp your fashion brand with insights from Mara Hoffman's own journey. Learn what it means to rebrand, when to rebrand and how to handle challenges of rebranding.
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Visual Branding, Brand Strategy8 Steps to Crafting a Distinctive Luxury Fashion Brand Identity
Read MoreDelve into the world of luxury fashion branding and discover the essential steps to craft a powerful brand identity. Learn practical tips on how to captivate your audience and stand out.
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Brand Strategy, Visual Branding, Brand ExperienceTransform Your Fashion Brand: The Impact of the Perfect Typeface
Read MoreLearn how the perfect typeface can transform your fashion brand identity, make it more memorable, and establish an emotional connection with your target audience.
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Brand Strategy, Brand ExperienceHow to Design a Successful Fashion Business with Your Audience in Mind
Read MoreIn order to have a successful fashion business that connects with your target audience, you need to understand theirs needs, values, and desires.
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Brand IdentityWHAT IS A BRAND IDENTITY AND WHY IS IT IMPORTANT?
Read Morebrand identity is one of the most valuable assets of any business...
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Principles of DesignIs a Picture Really Worth 1,000 Words?
Read MoreWhy is it that images work so well at grabbing our attention? Images have an instant impact. Images act as storytellers. Images evoke emotion, a dream, or a vision...
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Luxury Consumer Insights, Brand Experience3 Ways to "Wow" Your Luxury Client
Read MoreYou may have experienced an intentional non-helper, a clerk who doesn't care, or an employee who puts protocol before the customer's needs...