THE CLIENT: Kathleen Joseph & Associates is a licensed mental health counselor for women of color to discuss their experiences and receive the support they need to create meaning.
SERVICES: Strategy | Rebrand | Visual Identity | Stationary | Brand Guidelines | Social Media
THE CHALLENGE: The client was reaching a new target market and needed to reposition her business.
We developed the brand identity, stationary and social media, which evoked a feeling of being supported, connected to, and empowered that brought to life the brand strategy and value proposition.
Before
After