THE CLIENT: FedzFitt is a health, nutrition, and fitness program that empowers women of color to make healthy lifestyle changes so they can feel beautiful on the inside and outside.
SERVICES: Strategy | Visual Identity | Stationary | Brand Guidelines | Website | Social Media | Copywriting
THE CHALLENGE: Overall, the brand message and visuals were unclear, inconsistent and did not visually reflect the mission of the company. Our challenge was to develop strategy, brand identity, and a website for Fedzfitt that appealed to their target market.
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